Klipdrift Custom Gamification
Year
Client
Klipdrift
Engage customers through a gamified campaign to get users to engage with the rugby players and each other in a competitive game environment.
Year
2023-2024
Client
Klipdrift
Engage customers through a gamified campaign to get users to engage with the rugby players and each other in a competitive game environment.
The Challenge
Building a bespoke gamification experience for Klipdrift and the Springboks is a thrilling challenge requiring innovation and deep fan engagement. The game must seamlessly blend Klipdrift’s brand with South African rugby culture, offering interactive mechanics and rewards that enhance game-day excitement. The key challenge is balancing authenticity with digital engagement, ensuring a bold, creative execution that captures the passion of both Klipdrift and the Springboks.
