Olof Bergh Gamification

Year

2023

Client

Olof Bergh

Engage customers through a gamified campaign to segment them into on-road or off-road personas while collecting valuable customer insights.

Year

2023-2024

Client

Klipdrift

Engage customers through a gamified campaign to get users to engage with the rugby players and each other in a competitive game environment.

The Brief

Olof requested an on consumption mechanic where a consumer could scan a QR code on their receipt and engage with the brand on a gamification piece and stand the chance to win a prize. They also wanted to send the data to the POS system using an API which this could give the customer a curtain amount of spins according to how many specials bought.

Context

Results

Outcome

Context

Olof proposed an on-consumption engagement mechanic aimed at enhancing customer interaction.

This idea involved integrating a QR code system on receipts, allowing consumers to scan and participate in a gamified experience where they could win prizes. To make the process more dynamic, Olof also suggested linking the system to the point-of-sale (POS) system via an API. This integration would enable real-time tracking of purchases, ensuring that customers receive a specific number of game spins based on how many Savanna specials they buy. This approach not only boosts consumer engagement but also provides valuable data insights for the brand.