As part of their customer engagement strategy, Edgars sought to develop an interactive spinning wheel experience to drive participation and reward customers with vouchers. The goal was to create an engaging, gamified experience that would not only attract foot traffic but also encourage online interaction with the brand. To further leverage this campaign, Edgars aimed to capture first-party customer details through a registration form, enabling them to build a valuable database for future marketing efforts. Additionally, to strengthen their digital presence, Edgars planned to feature their social media links on the winner’s page, encouraging participants to follow and engage with the brand online.

Edgars’ spinning wheel campaign likely boosted customer engagement and made shopping more fun and interactive. It probably attracted more people to both physical stores and the website, encouraging repeat visits.

The campaign also likely increased social media activity, as customers shared their experiences online, helping spread the word and attract more interest. The interactive nature made the brand more memorable and improved how people saw it. If users had to enter their details to play, Edgars would have gained useful data for future marketing. Overall, the campaign would have helped position Edgars as a modern, customer-focused brand.